Saturday, October 12, 2013


Keel Walking in a Hugo Boss Suit and Tie


Professional Yacht Racer Alex Thompson sporting Hugo Boss tie on the water
Professional Yacht Racer Alex Thompson sporting Hugo Boss tie on the water
Dare devil sailor Alex Thompson does the unbelievable in a suit and necktie.

Professional sailor Alex Thompson provided a little extra promotion for Hugo Boss his sponsor in sail boat regattas since 2003.  Keeping the eight ton yacht at 45 degrees with one of the dual keels just right while tacking was no easy task.

The part that is most usual in this fashion stunt was Thompson walking the keel.  He not only walked the keel several times he did it in a Hugo Boss Suit and tie,  No one ever said getting a big sponsor to finance a racing yacht team would not come without extra effort other than winning yacht races or at least sailing with great skill making sure to get the sponsor logos and on the pages of newspapers,magazines and television.


Alex Thompson keel walking Hugo Boss style
Alex Thompson keel walking Hugo Boss style
Hugo Boss has sponsored Formula One Auto racing so getting behind the The British Yacht Racer was a natural.  He is the youngest skipper to win a round the world yacht race.   In November of 2012 Thompson set off on the challenging Vende Globe - a single handed race around the world that includes sailing the most dangerous seas.

Hugo Boss has provided Thompson with his racing gear, and survival kit.   Their experience with Formula One Auto Racing was beneficial in the effort to design and fabricate Yacht racing gear. What they have experienced along the way will be used in the sports clothing line of action wear.   The apparel design will be similar to what they have already achieved for golfing, which was part of their affiliation with the Ryder Cup.

Thompson's Spinnaker in the Vende Globe Round the World Regatta will feature an illustration of the Hugo Boss Black Regatta Watch. This is more than just a chronograph time piece. The watch has audible signals that will make the challenging starting of the race segments easier to gain the advantage over competitors

Concerning his choice of suits, shirts and neckties you guessed it - Hugo Boss will have Alex Thompson looking sharp and ready for what ever challenge comes his way on dry land.  For that matter he can also face anything on the water in a suit and necktie should it deem appropriate. James Bond come to mind on that one  - walking the keel of a racing yacht in a suit and tie.

click here to see the Hugo Boss Collection Winter 2013

Click the video to how Alex Thompson walked the keel of his Hugo Boss Race Boat

Yacht Racer Alex Thompson ties his tie
Yacht Racer Alex Thompson ties his tie
                                                                                         
Keel Walking in a Hugo Boss Suit and Tie
Keel Walking in a Hugo Boss Suit and Tie
Keel Walking Hugo Boss Style
Keel Walking Hugo Boss Style